And yet, there I was, at the costume parade at the Mildred B. I knew they existed because other kids got them, but it was an expense my parents couldn’t afford. Not that it helps the retailers who sell costumes any, but when did making your own costume, and more importantly, making your children’s costumes, become reliant on what was on some store’s shelves?Īs a child, I never had a store-bought costume. Whether it’s a ghost or a football player, put in a little effort and imagination and, boom, you have a costume. Why there aren’t “sexy lawyer” costumes has always been a mystery to me, but I digress.Īs noted in the article, there remains an entirely available opportunity for any costume you want. Shea said he visited a Spirit Halloween store and was able to find some of the classics - cowboys, doctors, “sexy nurses.” He saw some pop culture costumes, but they were more evergreen than topical, like outfits inspired by the ’90s movies “Hocus Pocus” and “The Nightmare Before Christmas.”
Of course, there are always the old stand-bys. “They come out of nowhere, so we have very little advance notice and very little staying power and that makes it very hard for large-scale production around a tight timeline like Halloween or Christmas.” “The trends move on really quickly,” Professor Niederhoff said. The supply chain is not well equipped to handle trends, especially when a show or image becomes unexpectedly popular overnight - “Ted Lasso,” for example, the resurgence of Britney Spears or Kim Kardashian’s Balenciaga Met Gala full black bodysuit. What exacerbates this problem is the difficulty of know what will be the hip and cool costume of the day. This year, with supply chain woes keeping shelves empty, topical trick-or-treating is harder than ever.Ĭoncern for stores that survive by selling holiday wares, including costumes for Halloween, particularly after a year of lost revenues that will never be made up, is entirely understandable. It was already getting hard to predict and procure an of-the-moment costume, since viral trends often outpace manufacturing timelines. Then there are the festive ways to embody the zeitgeist, a socially acceptable method for donning an outfit that says “look at me, I am clever” - a meme costume, an obscure reference or a Netflix phenomenon nobody saw coming (looking at you, “Tiger King” and “Squid Game”). There’s the pop culture homage - Marilyn Monroe, Tony Soprano, The Matrix. The problems with the supply chain are big and serious.
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